The Conference Media Playbook

A strategic guide to planning photo + video coverage for modern conferences

Great conference media doesn’t start on show day.

It starts with clear strategy, aligned expectations, and an understanding of how photography and video actually support marketing, sponsorship, and executive communication.

This playbook is designed for conference planners and event teams who want media coverage that’s intentional, defensible, and built for real business outcomes — not guesswork.

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Built from real-world experience supporting multi-day conferences, summits, and high-visibility corporate events across the U.S.

WHAT THIS PLAYBOOK COVERS

Inside the Conference Media Playbook, you’ll learn:

  • How to plan photo + video coverage across multi-day, multi-room conferences

  • What deliverables actually matter for:

    • Sponsor reporting

    • Executive summaries

    • Press and post-event marketing

    • Year-round brand use

  • How to avoid common media planning mistakes that lead to missed moments or unusable assets

  • How turnaround time affects engagement, visibility, and ROI

  • How to align media strategy with your agenda, stakeholders, and communications goals

This isn’t a photography guide.
It’s a planning framework.

WHO THIS IS FOR

This playbook is for:

  • Conference planners and producers

  • Association and nonprofit event teams

  • Marketing and communications leaders

  • Agencies supporting large-scale events

  • Teams managing sponsor deliverables and executive visibility

This is not for:

  • Small private events

  • Casual or DIY planning

  • One-hour meetings or informal gatherings

WHY THIS EXISTS

Most event media issues don’t come from poor execution —
they come from unclear planning.

This playbook exists to help teams:

  • Ask better questions

  • Set realistic expectations

  • Scope coverage intentionally

  • Enter vendor conversations informed and confident

It’s the same strategic lens we use internally when supporting national conferences and enterprise clients.

Ready to plan conference media with clarity?

👉 Access the Conference Media Playbook

(Instant access. No fluff. Built for planners.)

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These tools are part of the BURNS Conference Media Planning Suite™, developed from real-world experience supporting national conferences and enterprise events.