Case Study: Honeywell
How We Turned a 2-Day Summit Into a Year of Content
🎬 The Project
Client: Honeywell HBEN (Honeywell Black Employee Network)
Location: Honeywell Global Headquarters, Charlotte, NC
Duration: 2 Days
Scope: Event Photography, Conference Videography, On-Site Headshots, Overnight Highlight Delivery
The Honeywell HBEN Leadership Summit brought together over 200 executives, innovators, and employees for two powerful days of connection, learning, and celebration.
Our mission: to capture not just what happened, but what it felt like to be part of it — the energy, the emotion, and the sense of shared purpose that define the HBEN community.
🎥 The Challenge
Honeywell wanted more than documentation — they needed content with longevity.
They needed visuals that would power their storytelling year-round: from internal communications and DEI initiatives to recruiting campaigns and global leadership messaging.
Our team was tasked with creating a media ecosystem that would keep the spirit of the Summit alive long after the lights dimmed.
🚀 Our Approach
We built a two-day production plan that balanced coverage and creativity:
Full Conference Coverage: Keynotes, panels, networking sessions, and evening receptions — shot in cinematic style with multiple camera operators.
On-Site Headshot Station: Over 75 professional portraits delivered to attendees within 48 hours.
Same-Day Social Highlights: Edited and delivered during the event for Honeywell’s live internal and social media sharing.
Story-Driven Filmmaking: Audio snippets, applause, and laughter woven into a dynamic 90-second hero film designed for cross-platform use.
✨ The Deliverables
🎬 2-Minute Hero Film
A cinematic recap capturing the emotion, scale, and connection of the Summit — designed as both a legacy piece and a recruitment tool for future events.
https://vimeo.com/1115285967
📱 10 Vertical Reels
Micro-stories built for digital engagement, each highlighting a different facet of the event:
Kickoff Energy – Opening day excitement
Power in Connection – Networking and collaboration
Behind the Scenes – Our crew at work
Voices of Leadership – Executive keynotes
Moments That Move Us – Smiles, laughter, applause
[Display reel thumbnails or a scrolling carousel here]
🖼 Curated Photo Gallery
A blend of scale and intimacy — from sweeping wide shots to genuine, emotional candids.
Each image tells part of the larger story: leadership, inclusion, and pride.
📸 Behind the Scenes
A glimpse into the process — multi-camera setups, lighting design, and our team working seamlessly across breakout rooms.
“Our goal was to capture not just what people saw, but what they felt.”
— Robert Burns II, Creative Director
💡 The Outcome
Within 24 hours, Honeywell’s internal communications team had access to press-ready images and reels for global distribution.
The content became the cornerstone of HBEN’s storytelling — used across newsletters, LinkedIn, DEI initiatives, and recruitment campaigns throughout the year.
The result: one conference, dozens of stories, and a year of high-impact brand visibility.
🧩 The Takeaway
This project demonstrates the power of treating a conference not as a moment, but as a media opportunity.
By blending strategic storytelling with cinematic production, we helped Honeywell extend the lifespan of their event content far beyond the summit itself.
🚀 Turn Your Conference Into a Year of Content
Whether it’s a 500-person summit or an intimate leadership retreat, our team helps transform your event into a visual experience that drives engagement long after the final session ends.